Fall launch
Limited edition prints & solids, and the knits to complement
Designed for cozy vibes from dusk to dawn and everything in between. These prints are made once — when a size sells through, that’s the end of it.
Buy 2 sleepers, get your 3rd 40% off — mix footed, footless, prints & fabrics
Bouquet
Coming soon · Shopping opens Tuesday August 25Tap a piece to pick your size
A first look — shopping opens on launch day
Coming soon
Footed Sleepers | Bamboo
$45.99
Coming soon
Footless Sleepers | Bamboo | Prints
$45.99
Coming soon
Sleep Bag | 1.0 TOG
$68.99
Coming soon
Bamboo Crib Sheets
$59.99
Coming soon
Bamboo Blanket | 1.0 TOG
$99.99
Coming soon
Bamboo Bandana Bibs
$15.99
Coming soon
Bamboo Toddler Pillowcase
$24.99
Coming soonSold out
Bows | Bamboo
$15.99
Coming soon
Women's PJ Set | Bamboo
$119.99
Coming soon
2 Piece Sets | Bamboo | Prints
$47.99
Black Lightning
Coming soon · Shopping opens Tuesday August 25Tap a piece to pick your size
A first look — shopping opens on launch day
Coming soon
Footed Sleepers | Bamboo
$45.99
Coming soon
Footless Sleepers | Bamboo | Prints
$45.99
Coming soon
Sleep Bag | 1.0 TOG
$68.99
Coming soon
Bamboo Crib Sheets
$59.99
Coming soon
Bamboo Blanket | 1.0 TOG
$99.99
Coming soon
Bamboo Bandana Bibs
$15.99
Coming soon
Bamboo Toddler Pillowcase
$24.99
Coming soon
2 Piece Sets | Bamboo | Prints
$47.99
Cotton
Cotton footed sleepers
A 93% cotton and 7% spandex blend, a little crisper to the touch than bamboo and noticeably warmer once the mornings turn cool. Same fit, same two-way zipper, same zipper garage — the one you’ll reach for from dusk to dawn and everything in between.
$45.99 · Newborn to 18M
This season’s prints — tap a colour to see it up close and pick your size
Explore all 19 prints & solids in cotton ›Choose a size to add it to your cart
Cotton
Cotton footless sleepers
For the ones who have outgrown feet but not the one-zip bedtime. Same fit and same fabric, with room for their own socks and shoes — easy enough to double as daywear so they can stay cozy right around the clock.
$45.99 · 6–9M to 3T
This season’s prints — tap a colour to see it up close and pick your size
Explore all 10 prints & solids in footless ›Choose a size to add it to your cart
Ribbed bamboo
Ribbed footed sleepers
Made from a premium blend of 92% bamboo viscose and 8% spandex, this sleeper is breathable, stretchy, and gentle on even the most sensitive skin. This fabric drapes more than our others, so you'll get extra wear.
$45.99 · Newborn to 12–18M
Tap a colour to see it up close and pick your size
Walnut
Coast
Warm White
Black
Dark Heather Grey
Spruce
Rose Petal
Choose a size to add it to your cart
Ribbed knot hats
$15.99 · Complete the outfit with a knot hat
Tap a colour to add it to cart
Walnut
Dark Heather Grey
Spruce
Rose Petal
Choose a size to add it to your cart
Cotton
Two piece sets
Where the big kid gets to match the baby. Estate Floral runs across the sets and the sleepers both, so newborn through 6T can wear the same print — which is the only way the matching photo actually works.
$47.99 · 18–24M to 6T
Buy 2 sets, get your 3rd 40% off — sets only
This season’s prints — tap a colour to see it up close and pick your size
Explore all 5 prints & solids in two piece sets ›Choose a size to add it to your cart
Organic cotton knit
The knits to complement
The layer that turns a sleeper into an outfit. Chunky organic cotton knit with an oversized, relaxed fit — throw one over whatever they already have on and the school run is handled. Machine washable, because everything here has to be.
$44.99 · 0–6M to 4T
Tap a colour to see it up close and pick your size
Explore all 7 knit colours ›Choose a size to add it to your cart
Knit
Knit hats
Soft, stretchy and cut to actually stay on — which is the whole test. The one you’ll reach for on every walk from now until spring, and the piece that finishes the outfit without adding a single layer of fuss.
$23.99 · 0–6M and 6–12M
Tap a colour to see it up close and pick your size
Explore all 4 hat colours ›Choose a size to add it to your cart
Cotton knit
Cotton knit blankets
The heirloom piece. It starts as the coming-home blanket and never really stops — car seats, stroller walks, the couch, the one they drag around by a corner because it’s theirs now. Baby snuggles through toddler slumps and years past that.
$49.99 · One size
Tap a colour to see it up close and add it to your cart
Explore all 5 blanket colours ›Tap to add it to your cart
Plush
Layer on the cozy
Three sizes of the same buttery plush — the lovey that goes everywhere, the toddler size for the couch and the car seat, and the family blanket everyone fights over. Pick the size, pick the print, done.
Tap a print to see it up close and add it to your cart
Tap to add it to your cart
The rest of the collective
And three for you
You’ve spent an hour picking their cozy. Ten minutes on yours.
Townsend Ave
Mama Plush Robe
Deep plush, a generous cut, and the pockets you actually need. Blossom, Cream and Sand in S/M and L/XL.
$118.99
Shop the robe ›
Pip + Phee
Women’s PJ Set
The same bamboo they sleep in, cut for you. Button-up top and full-length pants in five colours, S through L.
$119.99
Shop the PJ set ›
Townsend Ave
Everyday Tote Bag
Quilted, roomy, and holds its shape when you set it down — wipes clean when it needs to. In Onyx, Sienna, French Blue and Rosie Pink.
$59.99
Shop the tote ›
Sizing made simple
What size should I buy?
If you’re between sizes, size up. Our slim fit and ankle elastics mean a slightly big sleeper still wears well rather than feeling baggy — we’d rather you get more wear out of it than not enough.
| Size | Weight & height | When it fits best |
|---|---|---|
| NB | 6–10 lbs / up to 22″ | The first few weeks, for most newborns. |
| 0–3M | 8–12 lbs / up to 23.5″ | Once they start chugging milk and filling out. |
| 3–6M | 12–15 lbs / up to 25″ | Around the time head control arrives. |
| 6–9M | 15–18 lbs / up to 27″ | Sitting up, nearly jolly-jumper ready. |
| 9–12M | 18–21 lbs / up to 29″ | When they want to be on the move. |
| 12–18M | 21–24 lbs / up to 31″ | Walking, climbing, refusing to sit still. |
| 18–24M | 24–27 lbs / up to 33″ | Where footless picks up from footed. |
| 2T | 27–29 lbs / up to 35″ | Toddler proportions, longer in the body. |
| 3T | 30–34 lbs / up to 38″ | The last of the footless sizes. |
| 4T | 34–38 lbs / up to 41″ | When your kid starts demanding the cozy pjs only. |
| 5T | 38–42 lbs / up to 44″ | When your kid starts demanding the cozy pjs only. |
| 6T | 42–48 lbs / up to 47″ | When your kid starts demanding the cozy pjs only. |
Weights are a guideline. Height is the more accurate measure, since our lengths are cut long.
How does the bundle discount work?
Buy 2 sleepers, get your 3rd 40% off. Footed and footless combine, so you can mix across prints, styles and fabrics — it applies automatically in your cart on full-price items, no code needed.
Two piece sets have their own offer: buy 2 sets, get your 3rd 40% off. Sets only, so they don’t combine with the sleepers.
Which size range does each style cover?
Footed sleepers run newborn to 18M. Footless picks up at 6–9M and runs to 3T. Two piece sets cover 18–24M to 6T. Knit sweaters are 0–6M to 4T, and knit hats come in 0–6M and 6–12M.
How is cotton different from bamboo?
Cotton is more structured. It’s thicker, it holds its shape better, and it’s a more durable fabric overall — it holds up wash after wash and genuinely gets better with every wear rather than wearing out. Our blend has none of the crunchiness cotton can have.
It layers beautifully and keeps warmth in when you need it, but it’s still highly breathable — which is part of why we recommend it for sensitive skin.
Our measurements are identical across cotton and bamboo, but because cotton is a denser fabric we’d suggest sizing up.
Are these prints coming back?
No. These are limited edition — made once, and once a size sells through that’s the end of it. If there’s one you love, we’d grab it rather than wait.
How fast do you ship?
We do our best to get every order out the same day. Expect it to leave our warehouse within 48 hours of placing your order, on business days. Free shipping on orders over $100 in Canada and the U.S.